Team Lead – Campaign & Marketing Analytics (BFSI)

Campaign Analytics

• Own end-to-end campaign evaluation across channels including email, SMS, digital, outbound, and branch.
• Conduct pre-post analysis, A/B testing, uplift assessment, and ROI measurement.
• Track marketing portfolios, identify deviations, perform variance analysis, and explain causality.

Customer Lifecycle & Portfolio Insights

• Analyze customer behavior across acquisition, engagement, usage, and retention funnels.
• Build actionable insights for cross-sell, repeat behavior, attrition triggers, and customer journeys.
• Develop visualizations and summaries to communicate findings effectively.

Test-and-Learn Strategy

• Design champion–challenger tests and structured experiments.
• Identify opportunities for optimization and improved customer targeting.

Data Exploration & Mentoring

• Explore, mine, and analyze large BFSI datasets.
• Document code, support process improvements, and mentor junior analysts.
• Collaborate with visualization teams to build interactive dashboards.

Analytics Governance

• Ensure adherence to data quality, internal controls, and audit standards.
• Implement risk-mitigating controls in analytics processes.