Success Story
Client Introduction
A leading U.S.-based super-regional commercial bank offering retail, commercial, and wealth services had implemented an enterprise Customer 360 platform to unify customer identities and enable analytics-driven decision-making.
Problem Statement
Despite a modern Customer Data Management Platform (CDMP), the bank faced significant delivery challenges.
- Growing backlog of user stories impacting sprint velocity.
- High carry-over rates reducing predictability of releases.
- Limited QA bandwidth slowing validation cycles.
- Inconsistent list requirement documentation causing rework.
- Governance gaps around data access, lineage, and stitch monitoring.
- Increased operational risk due to capacity constraints.
- Campaign list delivery taking up to 7 days.
- Slow relaunch cycles for “test-and-learn” initiatives.
The organization required structured QA oversight, backlog stabilization, and governance strengthening—without slowing ongoing business delivery.
Solution Offered
Anaptyss established a dedicated offshore Customer 360 QA/QC and Platform Enablement team aligned to the bank’s Agile Release Train (ART) objectives.
The focus was on structured backlog grooming, formalized QA processes, governance reinforcement, and improved sprint execution discipline.
Key Capabilities Delivered
Anaptyss led a holistic stabilization initiative through process optimization, workforce enablement, and quality assurance.
- Established structured backlog grooming and early QA involvement in sprint planning.
- Increased test case execution by over 100% through standardized scripts and validation frameworks.
- Completed 742 user stories (3,318 story points) within a single Program Increment.
- Reduced carry-over stories by 90% and carry-over points by 87%.
- Implemented stitch monitoring and structured QA dashboards for improved data validation.
- Strengthened role-based access controls for PII governance.
- Introduced documentation and recertification workflows to improve data quality maturity.
- Enhanced list testing processes to reduce rework and improve requirement clarity.
- Reduced campaign list delivery time by 43% (7 days to 4 days).
- Enabled rapid relaunch of digital campaigns in 8 days versus more than 90 days previously (88% improvement).
![](/wp-content/uploads/2025/06/mob-business-outcomes.webp")
Business Outcomes
- 90% reduction in sprint carry-over stories.
- 87% reduction in carry-over story points.
- 100%+ increase in QA throughput.
- 98% completion across committed ART objectives.
- Faster ticket closures and improved release predictability.
- Strengthened enterprise data governance and audit readiness.
- 43% faster campaign list turnaround.
- 88% faster campaign relaunch cycles.
Want to learn more or need a solution?
Write to us: info@anaptyss.com
Download PDF
