Integrated Marketing Specialist / Senior Integrated Marketing Specialist

About the Role

• At Anaptyss, we are looking for a self-motivated and versatile Integrated Marketing Specialist. As a key member of the marketing team, this individual will help bring greater creativity, structure, and cohesion to all marketing efforts across regions and channels.

Job Description

• Lead strategy and oversee execution of multi-channel marketing programs and innovative global campaigns.
• Conceptualize integrated outreach campaigns across digital, PR, events, and lead-generation initiatives.
• Build an understanding of the analyst landscape and support analyst relations programs.
• Collaborate with business leaders to communicate evolving business strategy and market positioning.
• Execute integrated marketing plans aligned to objectives of reach, revenue, and reputation.
• Drive employer branding initiatives to enhance visibility and talent engagement.
• Support large-format physical and virtual events, leadership forums, and industry engagements.
• Work with key industry bodies such as NASSCOM, SHRM, and other relevant associations.
• Develop and manage content strategy across campaigns, thought leadership, and digital channels.
• Support marketing to key accounts and help strengthen CXO-level engagement.
• Report impact, performance metrics, and outcomes of marketing initiatives.

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Qualifications

Educational Qualifications

• 6+ years of experience in integrated communication, marketing, and brand management.
• Proven ability to conceptualize and manage multi-channel campaigns with original thinking.
• Strong communication skills with the ability to present ideas clearly across stakeholder levels.
• Strong organizational, program management, time management, and content development skills.

Experience

• 10+ years of Business Analysis experience.
• 10+ years in US Banking/Financial Services.
• 5+ years in the Mortgage Line of Business.
• 10+ years of experience in process mapping and documentation.
• Minimum 5 years working in Agile/Scrum environments.
• Proven track record in stakeholder management and requirements gathering.
• Experience with US banking regulations and compliance requirements.

Skills

• Strong proficiency in requirement elicitation, documentation, process modelling, and stakeholder management.
• Deep functional understanding of US mortgage servicing, loss mitigation, and default management.
• Solid knowledge of US mortgage and banking regulations (Reg A–Z).
• Experience in mortgage origination, loan servicing, and financial data analysis.
• Strong communication, presentation, and problem-solving abilities.
• Ability to liaise effectively between business and technology teams.
• Experience identifying automation opportunities and improving operational efficiency.
• Agile/Scrum experience with strong collaboration skills.

Perks and Benefits

• 2-way cab pick-up and drop-off facility for a stress-free commute.
• One complimentary meal provided during the shift.
• Exposure to multiple functional areas, enhancing your professional growth.
• Supportive work environment focused on learning and development.

Training Support

• Comprehensive process-specific training will be provided to help you succeed in your role.